The Pet Business Leadership Playbook
MoeGo Live Series
Introducing a new webinar series for pet professionals ready to become stronger, more confident business leaders.
From Scrolls to Bookings: A Pet Business Marketing Crash Course
Posting on social media, running ads, building a website... but how does it all work together to bring in more bookings?
Great marketing isn't just about getting your pet business noticed. It's about turning that attention into trust, and that trust into paying customers.
Join Charlotte Perrott, from Canine Marketing Support, and Matt Aldrich, from Pet Engine Marketing, as we break down the three stages of the marketing funnel—top, middle, and bottom—and explore how social media, paid ads, and conversion strategies work together to help your business grow.
Whether you're just getting started with marketing or looking to make your current efforts more effective, you'll walk away with a clearer picture of where to focus your time and resources.
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Speaker
Matt Aldrich
Founder of Pet Engine Marketing
Charlotte Perrott
Founder of Canine Marketing Support
What We'll Cover
Understand the Marketing Funnel: From Discovery to Booking
Learn what top, middle, and bottom-of-funnel marketing mean and how to guide pet parents from discovering your business to becoming customers.
Get Discovered & Build Trust Through Social Media
Explore how to create content that attracts the right pet parents, builds credibility, and keeps your business top of mind.
Turn Marketing Efforts Into Actual Bookings
Discover how paid ads, your website, and conversion strategies can work together to turn interested pet parents into booked appointments.
Complete the Playbook.
Earn your certificate.
Show off your progress toward becoming a stronger, more confident business leader!
Attend 5 out of the 7 sessions and pass the quiz to earn your MoeGo Pet Business Leadership Certificate.
Attend all 7 sessions and pass the quiz to earn your certificate, plus exclusive MoeGo swag.