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Communication - Auto Message vs. 2-way Message

Written by Amelia
Updated this week

MoeGo provides an all-in-one communication platform through the Message Center, allowing businesses to manage all client interactions in one place—without relying on personal text inboxes.

Messages in MoeGo fall into two categories:

  • Auto Messages (1-Way)

  • Two-Way Messages

Each type serves different purposes and may consume SMS credits differently. Understanding how they work will help you manage client communication more effectively.


Message Credit Consumption and Availability

  • Auto Messages generally consume fewer SMS credits because they are one-way communications sent automatically.

  • In contrast, Two-way Messages use more credits, as they involve interactive, back-and-forth conversations with clients.


Auto Message (1-Way Message)

What is an Auto Message?

An Auto Message is an automated, one-way notification sent by the system without requiring a response from the client.

Once configured, these messages are automatically sent based on specific triggers or schedules, helping businesses keep customers informed without manual effort.

Auto Messages are commonly used for:

Appointment Management

  • Appointment booked notifications

  • Appointment rescheduled notifications

  • Appointment cancelled notifications

  • Appointment moved to waitlist notifications

  • Appointment ready for pickup notifications

Reminders

  • Appointment reminders

  • Rebook reminders

  • Pet birthday reminders

Online Booking Updates

  • Booking request accepted

  • Booking request declined

  • Booking request moved to waitlist

  • Online booking verification codes

Payments & Invoices

  • Send receipts after full payment

  • Card-on-file reminder

  • Invoice notifications

Service Updates

  • Grooming reports

  • Boarding or daycare daily report cards

Automated Responses

  • Auto replies (e.g., out-of-office messages)

  • Review booster messages


Auto Message Availability

Auto Messages help streamline client communication and ensure customers stay informed about their appointments, payments, and service updates.

Businesses subscribed to the Ultimate plan can send unlimited Auto Messages.

Note: Two-Way Messages still count toward your plan’s SMS credit quota, even on the Ultimate plan.


Auto Message Types in MoeGo

The following notifications are sent as Auto Messages by default:

  • Online Booking Request Accepted

  • Online Booking Request Declined

  • Online Booking Request Move to Waitlist

  • Appointment Booked

  • Appointment Rescheduled

  • Appointment Cancelled

  • Appointment Moved to Waitlist

  • Appointment Ready for Pickup

  • Appointment Confirmed by Client

  • Appointment Cancelled by Client

  • Send Receipt (after full payment)

  • Online Booking Verification Code

  • Card on File Reminder

  • Pet Birthday Reminder

  • Appointment Reminder

  • Rebook Reminder

  • Auto Reply

  • Review Booster

  • Grooming Report / Boarding & Daycare Daily Report

  • Agreement Sent by Text

Desktop vs App Behavior

Desktop:
Auto messages are sent automatically and cannot be edited before sending.

Mobile App:
You may edit the message before sending. If edited, the message will be treated as a Two-Way Message.


Two-Way Message

What is a Two-Way Message?

A Two-Way Message allows real-time communication between your business and clients.

You can manually send and receive messages without configuring automated triggers, making this ideal for conversations that require interaction.

Two-Way Messages are commonly used for:

Customer Support

  • Answering client questions

  • Providing service updates

  • Resolving issues quickly

Marketing

  • Sending promotions or campaigns

  • Engaging with customers

Interactive Notifications

  • Messages requiring client responses

  • Follow-ups or confirmations


Two-Way Message Types in MoeGo

The following messages are considered Two-Way Messages:

  • Chat Box Message
    Messages manually typed in the Message Center.

  • Mass Text
    Promotional or bulk messages sent to multiple clients.

  • Workflow Triggered Message
    Messages sent automatically as part of a workflow triggered by specific events.

  • Abandoned Booking Recovery Message
    Follow-up messages encouraging clients to complete unfinished bookings.

  • Appointment Ready for Pickup (Edited on App)
    If the message content is edited on the app before sending.

  • Reply to Inbound Calls
    Messages sent using saved replies when responding to incoming phone calls.

  • Card on File Request Message

  • Manual Receipt Message
    Send payment receipts manually from an invoice when requested by the client.


Other Communication Options

Reminder Calls

In addition to SMS reminders, MoeGo allows businesses to send automated reminder calls using a robot call system.

To enable this:

  1. Go to Client Profile

  2. Navigate to Client Details

  3. Under Message/Email Preference

  4. Set Appointment Reminder to Call

The system will automatically call the client to remind them of upcoming appointments.


Summary

Message Type

Communication Style

Typical Usage

Auto Message

One-way automated notification

Appointment reminders, booking updates, receipts

Two-Way Message

Interactive messaging

Customer support, marketing, follow-ups

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