MoeGo automatically classifies every outgoing notification into one of two categories — service-related or marketing. This classification determines whether a client needs to have given written authorization before they can receive it.
For a full introduction to compliance, see Communication Compliance Overview 👈
Service-related notifications
Service-related notifications are directly tied to a client's appointments and business interactions. They cover booking confirmations, appointment reminders, payment receipts, and other operational updates. They are delivered via SMS, email, and auto-call depending on the notification type and the client's channel preferences.
Clients can receive service-related notifications without prior authorization. All service-related SMS includes an opt-out option by default.
📝 Note: Auto-call appointment reminders are also service-related and do not require prior authorization.
Marketing campaigns
Marketing campaigns are promotional or relationship-focused. They include rebook reminders, review requests, birthday notifications, and campaign messages. They are delivered via SMS and email.
Clients must give authorization before business send marketing SMS.
💡 Why are rebook reminders considered marketing? Rebook reminders include a call to action encouraging clients to book again — which makes them promotional content under federal guidelines, regardless of how routine they feel. MoeGo follows this classification to keep your business protected.
📍We've heard this feedback from many businesses, and the team is looking at ways to give more control over this in the future.
Workflow notifications vs. workflow campaigns
Workflow automations follow the same categorization:
Workflow notifications are service-related. They are triggered by appointment or business events — for example, a follow-up notification sent automatically after checkout.
Workflow campaigns are marketing. They are sent as part of a scheduled or targeted outreach campaign.
The type is set when you configure the workflow. Look for the message type label in your workflow settings to confirm which category it falls under.
Detailed breakdown
The table below shows every notification type, its category, and which channels it's available on.
💡 Tip: To review notification settings for a specific client, go to their Client Profile > Notifications and hover over the tooltip icons to see channel availability and triggers.
Type | Sub-function | SMS | Branded app (Beta) | Auto-call | |
Verification code | — | ✅ |
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2-way message | Message Chatbox (private message) | ✅ Not affected by notification settings |
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|
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Service-related notifications | Appointment updates (booked, rescheduled, ready, cancelled, confirmed by client, cancelled by client) | ✅ | ✅ | ✅ |
|
Service-related notifications | Payment receipt | ✅ | ✅ | ✅ |
|
Service-related notifications | Appointment reminder (1st, 2nd, general) | ✅ | ✅ | ✅ | ✅ |
Service-related notifications | Unsubmitted card on file reminder | ✅ | ✅ | ✅ |
|
Service-related notifications | Business auto reply | ✅ |
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Service-related notifications | Grooming report | ✅ | ✅ |
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Service-related notifications | Send invoice to pay online | ✅ | ✅ |
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Service-related notifications | Agreement sent by text | ✅ | ✅ |
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Service-related notifications | ETA notification / Missed call auto reply | ✅ |
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Service-related notifications | Workflow notification | ✅ | ✅ |
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Marketing campaigns | Mass text | ✅ |
| ✅ |
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Marketing campaigns | Pet birthday reminder | ✅ | ✅ | ✅ |
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Marketing campaigns | Rebook reminder | ✅ | ✅ | ✅ |
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Marketing campaigns | Auto review booster | ✅ |
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Marketing campaigns | Abandoned booking recovery | ✅ |
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Marketing campaigns | Subscribe to marketing emails / Workflow campaign |
| ✅ |
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