Businesses that send SMS and email to clients in the U.S. are required to follow federal communication laws — primarily the TCPA (for SMS) and the CAN-SPAM Act (for email). These regulations require that clients give consent before receiving certain types of notifications, and that they can opt out at any time.
MoeGo's Communication Compliance is built to help your business meet these requirements — so you can keep sending appointment reminders, booking confirmations, and marketing campaigns without risking delivery blocks, fines, or client complaints.
📢 Transition Period Notice
You are in a compliance transition period:
There will be no automatic opt-out for clients who have not yet authorized marketing campaigns for now.
Existing marketing campaign settings will remain active during the transition period, even if authorization has not yet been collected.
The transition window will close only after a sufficient level of consent adoption has been reached across all businesses.
In the meantime, it is recommended to collect authorization from existing clients when the opportunity arises, which helps ensure a smooth transition when the period eventually closes.
What this means for your business
At its core, compliance separates your outgoing notifications into two categories — service-related notifications and marketing campaigns — and applies different consent rules to each.
Service-related notifications (delivered via SMS, email, and auto-call):
All methods can be sent to clients without prior consent, as long as they include an opt-out option.
Marketing campaigns (delivered via SMS and email):
Sending marketing SMS require explicit authorization from each client before they can be sent. During the current transition period, marketing SMS continues sending even if authorization is incomplete.
Marketing emails can be sent to clients without prior consent.
MoeGo handles the classification and opt-out mechanics for you. Collecting authorization from existing clients gradually — especially those who interact with your business regularly — helps keep things running smoothly when the transition period closes.
How MoeGo helps you stay compliant
Area | What MoeGo does | Recommended action |
Notification categorization | Automatically classifies every outgoing notification as service-related or marketing | Familiarize yourself with the categories — see How notifications are categorized 👈 |
Authorization status | Tracks whether each client has authorized marketing SMS | Review clients with incomplete status — see Understanding Authorization Status 👈 |
New clients | Offers to collect consent through online booking, intake forms, and the invitation message | Check the ways to collect authorization from the new — see How to get client authorization 👈 |
Existing clients | Does not auto-authorize existing clients while offers ways to collect consent | Check the ways to collect authorization from the existing — see How to opt in existing clients 👈 |
Client opt-outs | Honors STOP/STOPM keywords and email unsubscribes automatically | Avoid manually overriding client opt-outs — see SMS opt-out keywords: STOP and STOPM 👈 |
Notification defaults | Applies your company-level settings to new clients automatically | Set up your defaults once — see Company-level notification settings 👈 |
In this collection
👉 Understanding Authorization Status
👉 How notifications are categorized: service-related vs. marketing
👉 How to get client authorization
👉 How to opt in existing clients (bulk and individual)
👉 Company-level notification settings
👉 SMS opt-out keywords: STOP and STOPM
👉 Compliance in online booking and intake forms
👉 How pet parents can unsubscribe
👉 Communication Compliance FAQ