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by MoeGo on Aug 27, 2026, 9:00:00 AM
Tucked into Milton's Town Center East, KLŌS Fine Pet Salon has built something rare in the grooming industry: a business that competes on science and standards rather than price. KLŌS is a family partnership: Kevin Clingman, who works in SBA lending, alongside his wife Diver and sister-in-law Erika, both Colombian natives with over 20 years of combined grooming, training, and boarding experience leading the salon's Back of House and CoatCare standards. Kevin's nephew rounds out the ownership group, and Kevin's mother-in-law works in the grooming area daily. Together, they've approached pet grooming the way they'd approach any high-performing small business: with a clear vision, expert delegation, and relentless attention to the systems running behind the scenes.
One of the most consequential of those systems was the software running the front and back office. After outgrowing a string of platforms that couldn't keep pace with how the team wanted to run the salon, KLŌS switched to MoeGo in mid-January 2026. The results showed up almost immediately: in bookings, in reviews, in client retention, and in revenue.
KLŌS Fine Pet Salon
“I knew based on the system and the features, MoeGo is light years ahead of everybody else."
- Record-breaking Q1: January–March growth "blew away" the same period last year, marking the salon's strongest quarter to date since switching to MoeGo
- 160 Google reviews and counting, putting KLŌS 3–8x ahead of local competitors
- 1,100+ bookings generated by just three automated workflows running quietly in the background
- Near-zero no-shows, auto reminders are reliable enough that KLŌS has never had to charge a no-show fee
From Bath & Cut to CoatCare
For decades, the professional grooming model has essentially been bath, dry, cut, repeat, with the finished haircut as the main event. The KLŌS team believes the next evolution of the industry looks different: today's pet owner is increasingly educated about ingredients and skin health for herself, and is starting to ask the same questions about her dog.
The KLŌS philosophy is that exceptional grooming begins long before the scissors touch the coat, with the dog's skin, breed, coat type, and individual needs. That philosophy is visible the moment a client walks in: KLŌS prominently displays the professional-grade products it uses in appointments, a level of transparency that is rare among grooming salons. It isn't primarily about retail sales, but about showing clients exactly what's being used on their dog.
The Challenge: Outgrowing Off-the-Shelf Software
Before MoeGo, KLŌS ran on a rotation of pet and human salon platforms, including one used for nearly two years that happened to be headquartered just two miles down the road. None of them felt built for the way the team wanted to operate: the experience was jumbled and overly cumbersome, with too much manual follow-up, not enough automation, and no clean way to turn one-time visitors into loyal, recurring clients.
Staying local would have been the easy choice. But for a business built on precision and consistency, that friction was a liability. The team needed a system that could match the standards the team had set for the salon floor: one that worked quietly in the background so staff could stay focused on clients, not admin.
Built for a Discerning Market
KLŌS's strategy starts with a clear-eyed read of its market. Milton is one of the wealthiest cities in Georgia, and Kevin built the salon around clients who already understand and pay for premium personal care: the same clients who invest in high-end hair, nails, and wellness treatments for themselves.
- A synergistic location: Kevin deliberately chose a building shared with a hair salon, a nail salon, two plastic surgeons, and a med spa, with a luxury hair salon directly across the street. Clients drop off their dogs at KLŌS on their way to their own beauty appointments, which has become a built-in referral loop. As the neighboring salon owner put it to Kevin: “Our customers are your customers, and your customers are our customers.”
- Quiet confidence over marketing buzzwords: The team deliberately avoids words like “luxury” or “spa,” which are terms they feel have been diluted by overuse across the industry. Instead, KLŌS models its brand on names like Gucci and Louis Vuitton: let the quality and the experience speak for themselves.
- Filtering for client fit: Kevin is candid that “all money is not good money.” Of every 100 customer inquiries KLŌS receives, only about two lead with a question about price. This is a signal that the salon is attracting the right kind of client rather than competing in a race to the bottom.
Investing Where It Counts
Behind the systems is a hospitality standard borrowed directly from the hotel industry. Staff training is modeled on Excellence Wins by Ritz-Carlton co-founder Horst Schulze, extended down to small details, such as custom European-made uniform smocks in place of standard grooming aprons.
Rather than hiring experienced groomers who may be set in their ways, KLŌS often hires passionate novices and invests heavily in developing them from scratch. It's a slower, more expensive path to a finished groomer than hiring someone experienced, but the owners credit it with building deep team loyalty and a genuinely cohesive culture, since staff trained inside KLŌS's own standards from day one never have old habits to unlearn.
Delegating to Specialists
KLŌS applies the same philosophy to its business operations that it does to CoatCare: use the right specialist for the right need. Rather than trying to manage every discipline internally, the salon has built a network of specialized partners across website development, graphic design, SEO, AEO, social media, digital advertising, and other areas of marketing and technology.
The result is an extended team that works alongside KLŌS toward a common strategy, allowing the owners to focus on their respective strengths while bringing specialized expertise into areas that require it.
Automation That Runs the Relationship
Once KLŌS moved to MoeGo, the platform became the connective tissue between the salon's premium in-person experience and the client relationship outside of it: before, between, and after appointments.
The team is quick to push back on the idea that salon software is primarily a booking tool. At KLŌS, MoeGo has been deliberately configured around how the business actually works.
Configuring MoeGo Around CoatCare
KLŌS organizes services by breed and coat type rather than treating every dog the same, and uses MoeGo's color-coding to build a visual system: an appointment for a particular coat type is flagged in a specific color the moment it's booked, signaling to staff which care approach to prepare before the dog even reaches the bathing area.
Personalization isn't just a marketing claim at KLŌS, but built into how the appointment book itself communicates with the team.
Automated Workflows Turn Follow-Up Into a System
KLŌS runs 13 automated workflows inside MoeGo, each triggered by client behavior rather than manual effort from staff. The top three alone have generated over 1,100 new bookings:
- Welcome Back (re-engaging lapsed clients)
- Rebook Reminders (sent at 60, 45, 28, 21, 14, 7, and 0 days out)
- Post-First-Visit Welcome (new client onboarding)
These workflows mean every client is moving through a structured, timed follow-up sequence without a staff member having to remember to reach out, freeing the team to focus on the salon floor instead of the phone.
Recovering Revenue That Would Otherwise Be Lost
The abandoned booking list gives KLŌS visibility into appointments that were started but never completed. In a recent 30-day period, the salon recovered 5 of 10 abandoned bookings, which turned directly into revenue that would have gone unnoticed and uncollected under their previous systems.
Connecting Marketing to Booking Data
KLŌS invests heavily across its website, Google Business Profile, search advertising, and social media, so understanding what happens after someone clicks matters as much as generating the click.
MoeGo's integration with Google Analytics helps the team trace that journey: who visits the site, who starts booking, where they drop off, and who becomes a client, so that they can easily close the loop between marketing spend and actual revenue.
Email Marketing That Outperforms the Industry Average
KLŌS's biweekly newsletter, Coat & Collar, is built entirely in MoeGo using fully custom branded templates. The emails from KLŌS consistently achieve a 40% open rate.
Packages and Memberships Support Ongoing Care
KLŌS uses MoeGo's package and membership tools to move beyond one-off appointments, including planned treatment series for dogs with specialized needs, and memberships that encourage consistency for routine care.
Turning Every Checkout Into a Review
Using a custom integration between MoeGo and their software provider, every client checkout at KLŌS's automatically triggers a text message and a follow-up email sequence requesting a review. That seamless funnel has helped KLŌS accumulate 160 Google reviews, which is far outpacing other local salons.
With an increasing share of consumers using AI tools to ask “who's the best pet salon near me,” a strong, consistently updated review base is becoming essential to how businesses get discovered.
Reliability from Auto Reminders That Eliminated No-Show Fees
MoeGo's automated appointment reminders have kept KLŌS's no-show rate so low that the salon has never needed to introduce a no-show fee.
The Results: Automated Its Way to Record Growth
The clearest measure of impact came in the months immediately following the switch.
Kevin describes the first quarter after adopting MoeGo as an unmistakable turning point for the business, with growth so pronounced compared to the prior year that, in his words, “the January February March numbers blew away last year... it wasn't even close.”
Beyond the topline numbers, the shift shows up in the texture of how the business runs day to day: a steady stream of automated rebookings, a recovered stream of revenue that used to disappear quietly, a review engine that keeps KLŌS ahead of the competition, and a marketing channel that clients actually open and read.
Would They Do It Differently?
Kevin often asks himself where KLŌS would be today with MoeGo in place from day one. His view: many salon owners think of booking software as a line-item expense to minimize, when the better question is what it returns. A less expensive platform might save a little each month; a more capable one can generate revenue that dwarfs the subscription cost many times over.
It's a line he comes back to often: one he says applies as much to the products and equipment KLŌS invests in as to the technology it runs on.
Looking Ahead: AI as the Next Chapter
One reason the team chose MoeGo was a sense that the company was forward-looking on AI. KLŌS has already used MoeGo's AI-driven advertising tools in beta, and KLŌS is watching closely for MoeGo's upcoming AI receptionist: not as a replacement for his Front of House team, but as a supplement for calls the team can't get to in real time.
The team at KLŌS is equally focused on AI from a discovery standpoint, working to build the kind of digital authority that surfaces when someone asks an AI assistant for the best groomer nearby. Kevin has seen the shift firsthand outside grooming, too: in his SBA lending career, a prospective client recently told him she found him by asking ChatGPT for a lender, and it recommended him by name. That experience convinced him the same shift is already coming to pet care.
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