Share this
by MoeGo on Dec 15, 2025 12:00:01 PM
As the holiday season approaches and demand starts to surge, staying connected with your clients becomes more important than ever. To help you make the most of the holiday season, we’ve collected real examples from grooming, boarding, and daycare businesses that use MoeGo’s marketing tools to convert leads, fill schedule gaps, and keep customers engaged.
Here are five proven strategies you can put to work this season.
1. Turning Inquiries Into Booked Appointments
Before the holidays bring a rush of new pet parents, Seattle Canine Club relies on MoeGo’s Automated Workflow to convert inquiries into paying customers without manual follow-up.
Jose uses a three-step nurturing sequence:
- Start with Social Proof: Every new lead receives a real review paired with a customer photo, creating instant trust.
- Educate to Build Value: A follow-up email shares practical pet-care tips to help parents feel supported and informed.
- Incentivize the Action: The final touch is a limited-time offer that moves prospects to book.
Tip: Activate this workflow now. For boarding-related holiday inquiries, your final incentive could be a waived enrollment fee for bookings made before a specific date.
Takeaway: Start by systemizing new client acquisition. This builds your foundation before the peak chaos hits.
2. Building Disney-Level Loyalty with Playful SMS
Orlando clients expect a little magic, and Lia delivers. During the holidays, she sends festive, season-inspired texts and exclusive promotions, boosting engagement and customer loyalty. Using Mass Text in the Messaging Center, she turns routine booking reminders into playful, themed messages:
The Philosophy: “We live in a Mickey Mouse world... I like to put little bubbles in our marketing to twist the words. Instead of saying, 'Hi, would you like to book?' we say, 'Hi, it's spaw-time for Archie!'”
Tip: Send a holiday mass text that spreads cheer first: “🎄 Does your elf need a little grooming magic before the big night? ‘Tis the season for a festive ‘Pawdicure’ for [Pet Name]! Reply YES to learn more.”
Takeaway: In a crowded market, personality is a premium. Use SMS to deliver not just promotions, but delightful micro-experiences that make your brand unforgettable.
3. Filling Daily Schedule Gaps with Precision Outreach
Todd focuses on precision. Each week, he analyzes the schedule to identify gaps, especially when routes leave too much dead travel time. Using MoeGo’s client filters, he:
- Targets lapsed clients (45+ days) in specific neighborhoods
- Excludes partner-clinic clients
- Sends mass texts written as “Tammy,” their receptionist, for a warm personal touch
The result:
- 50% reply rate and 25% instant bookings.
Tip: In mid-December, scan for mid-week gaps. Text a filtered list: “Hi [Pet Name]’s family! We had a sudden opening for a holiday bath this Thursday in your area. Reply ‘YES’ to claim it.”
Takeaway: When plans change, use targeted, data-driven outreach to fill gaps efficiently. This turns a reactive problem into a proactive opportunity.
4. Driving Consistent Engagement with Specialization and Loyalty
Judit sends an email campaign every six to eight weeks, especially when bookings dip. Given that the salon’s speciality is in anxious dogs, she keeps messaging personal and focused on pet comfort. Utilizing the pre-built templates, her emails regularly hit 60–70% open rates, which is far above industry standards.
Tip: Target clients last seen 60+ days ago with a “Pre-Holiday Pampering” email. Offer a complimentary holiday accessory with their grooming service.
Takeaway: Don’t let past clients forget you. Regular, high-value contact keeps your business top-of-mind when they’re planning their holiday pet care.
5. Re-Engaging a Large Client Base at Scale
With his 14-year journey in pet care, Andy uses the Marketing Campaign and Messaging Center tools to stay connected with an enormous client base:
- 9,000+ email contacts with a 50% open rate
- 12,000+ SMS contacts for instant promos and updates
These channels help him bring back clients who haven’t visited recently, promote seasonal reminders, and keep multiple service lines fully booked.
Tip: Send a “Final Reminder” email 2 weeks before boarding closure. Follow up with an SMS blast 3 days prior: “Last chance to secure your spot!”
Takeaway: For established businesses, clear, segmented communication is key to managing high volume and maintaining trust during the hectic season.
Your Step-by-Step Action Plan
- Lock in New Business (Now): Set up automated workflows (Strategy 1) to convert holiday inquiries.
- Build Magic into Your Messaging (Ongoing): Adopt the creative, experience-first mindset (Strategy 2) in all your communications.
- Fill the Gaps (Ongoing): Use precision filters and messaging (Strategy 3) to optimize your schedule as cancellations or openings occur.
- Reactivate past clients (Ongoing): Launch a re-engagement email campaign (Strategy 4) to bring lapsed clients back.
- Manage Your Community (Throughout): Use segmented broadcasts (Strategy 5) to keep everyone informed and nurture loyalty.
Just starting or adding to your business?
We have flexible plans meant for all stages.
5 Email & SMS Templates Top Pet Businesses Use for the Holiday Season
How Specialization Plus System Built a Thriving 1:1 Grooming Model at SuperGrooms
