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by MoeGo on Sep 11, 2026, 10:19:21 AM
A holiday add-on menu is a set of seasonal upsells, like festive styling, spa extras, and gift-ready packages, that a grooming salon offers alongside its regular services between Halloween and New Year. Built and priced before the season starts, it turns routine holiday appointments into higher-value visits without adding extra work for your team once the calendar fills up.
Halloween through New Year is the busiest stretch of the year for most grooming salons. But a full calendar and a maximized calendar aren't the same thing, and the difference usually comes down to one thing: whether you built your holiday add-on menu before the season started, or you're trying to improvise it while you're already slammed with grooming appointments.
This guide covers what to put on a holiday grooming add-on menu, how to price it, and how to set it up in your booking system so it runs itself once the rush hits.
Free Download: The Holiday Add-On Menu Builder
👇 Want to build your menu right now instead of starting from a blank page? Download the free Holiday Add-On Menu Builder, a printable planning kit with:
- A worksheet to choose your add-ons across styling, spa, and take-home categories
- A pricing and bundling worksheet
- A week-by-week September–October setup countdown
- Ready-to-use promo message templates
- A printable menu board you can post at your front desk or share on social
Why Grooming Businesses Should Build Their Holiday Menu Early
Once your grooming calendar fills up, your time gets more expensive. Every hour spent designing a seasonal package, writing service descriptions, or training your groomers on a new offering is an hour you don't have once holiday bookings ramp up.
Building the menu in September or early October, ahead of peak season, means:
- The work happens while your salon has time to do it properly
- Your groomers and front desk are trained and comfortable with the offer before it matters
- The menu is already live and generating revenue on your first busy week, instead of your fifth
Add-ons aren't an afterthought squeezed in after a groom. Done well, they're a pricing lever specific to grooming businesses. Salons offering premium seasonal extras, like specialty color treatments or spa add-ons, generally have room to charge more for them than for a standard add-on, because the offer feels timely, festive, and easy for a pet parent to say yes to.
What Should Be on a Holiday Grooming Add-On Menu?
A strong holiday grooming menu usually has three categories: seasonal styling, spa and comfort extras, and take-home or gift items. A grooming salon doesn't need all three to start, but a mix of at least two tends to perform better than offering just one type.
Seasonal styling add-ons:
- Festive-scented or colored shampoo
- Holiday-themed bandanas, bows, or bowties
- Costume-style accessories (santa hats, witch hats, antlers) for photo-ready looks
Spa and comfort add-ons:
- Paw balm or paw treatments for cold, dry winter weather
- De-shedding treatments before holiday gatherings and guests
- Calming or aromatherapy add-ons for pets stressed by noise, travel, or visitors
- Teeth brushing or breath-freshening add-ons, useful for pets who'll be around a lot of people
Take-home and gift add-ons:
- Small retail bundles (paw balm, brush, holiday bandana) packaged as a gift
- Pet-safe holiday treats, homemade or sourced from a local pet bakery
- Gift cards or prepaid grooming packages, positioned as a gift for a pet-loving friend or family member
How Much Should You Charge for Holiday Grooming Add-Ons?
A holiday add-on doesn't need to be priced like a routine one. Because it's tied to a specific, limited window, pet parents are generally more willing to pay a premium for something seasonal and photo-worthy than for the equivalent add-on offered the rest of the year.
A few pricing principles for grooming salons to follow:
- Price the experience, not just the service. A "Holiday Glam Package" bundling a seasonal color, bandana, and nail polish reads as a special occasion, not a line-item upsell.
- Bundle before you discount. Bundling two or three small add-ons into one seasonal package tends to increase what a client spends per grooming visit more effectively than discounting any single item.
- Set it and let it run. Once a price is set for the season, avoid changing it appointment to appointment. Consistency also makes it easier for your front desk, or your booking system, to offer it without confusion.
How Molly’s Pampered Paws scaled multiple services and locations with a unified system
As Molly’s Pampered Paws expanded from grooming into boarding and daycare across three locations, operational complexity quickly increased. By consolidating everything into a single system, they were able to unify operations, maintain visibility across locations, and scale without losing control over daily execution.
How to Take the Emotions Out of Your Pricing Model
Pricing is rarely just about numbers, especially when you care about your clients and their pets. Nationally Certified Groomer and business owner Kelsey Ann Sexton shares how taking emotion out of pricing helped her charge fairly, protect her time, and build a more sustainable business.
How to Set Up Holiday Add-Ons in Your Booking System
The whole point of building this before peak season is so it requires zero extra effort from your team once your grooming salon gets busy. In MoeGo, add-ons can be customized to match specific grooming services, so your booking flow automatically shows clients the right seasonal options, no one on your team has to remember to mention it at check-in.
- Go to Settings > Services > Add-ons to create your seasonal add-ons
- Match each add-on to the applicable grooming services so it only shows up where it's relevant
- Set pricing once, and let the booking flow handle the rest for every appointment booked that season
How to Promote Your Holiday Grooming Menu
A great menu that no one knows about won't move revenue. Once your add-ons are set up:
- Mention it in appointment confirmation and reminder texts
- Post a few photos of the seasonal looks on social media once you have some to share
- Have your front desk, or your online booking flow, offer it proactively when the appointment is booked, not just at checkout
One salon's approach shows how far a little personality goes. Lia Head-Rigby, General Manager of Furry Land of Orlando, uses MoeGo's Mass Text feature to promote holiday offers with a playful twist instead of a generic booking request: "Instead of saying, 'Hi, would you like to book?' we say, 'Hi, it's spaw-time for Archie! Are you ready again?'"
During the holiday season specifically, she sends mass texts with festive, exclusive promotions to her full client base, turning a routine reminder into something clients look forward to. It's a small detail, but it's the difference between a promotion that gets ignored and one that gets a client to rebook because it made them smile.
From “Book Now” to “Spaw-Time”: How Furry Land Grew Appointments 387% with SMS
What happens when business texts feel less “book now” and more “it’s spaw-time”?
Furry Land Orlando & Central Florida added personality to every SMS touchpoint, from appointment reminders to adorable grooming updates, and saw appointments surge 387% in just one year.
Your September Checklist for Pet Grooming Businesses
Before October hits, make sure your salon has:
- Decided on 3–5 holiday add-ons or packages to offer this season
- Set pricing for each one
- Set the add-ons up in your booking system so they show automatically
- Trained your groomers and front desk on what's being offered and how to mention it
- Planned at least one way to promote it (text, social, or in-person)
Building this now means that by the time your grooming calendar fills up, the upsell isn't extra work. It's just how booking already works.
Frequently Asked Questions
When should a grooming salon set up its holiday add-on menu?
Ideally by early September or October, before peak holiday booking begins. Setting it up early means the menu is already live and generating revenue from the first busy week of the season, and your team has time to get comfortable offering it before things get hectic.
What are good holiday add-ons for a dog grooming business?
Common options include festive-colored shampoo or chalk, holiday bandanas and bows, seasonal nail polish colors, paw balm for winter weather, de-shedding treatments, and small retail gift bundles. The strongest menus mix a styling option with a spa or comfort option.
Should holiday grooming add-ons cost more than regular add-ons?
Often, yes. Because holiday add-ons are tied to a limited seasonal window and feel more like an occasion than a routine upsell, pet parents are typically willing to pay a premium for them, especially when bundled into a themed package rather than sold individually.
Do holiday add-ons work for mobile groomers too?
Yes. Mobile groomers can offer the same seasonal styling, spa, and take-home add-ons as a salon; the setup and promotion steps are the same regardless of whether services are performed in a fixed location or on the road.
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