MoeGo lets you configure compliance and notification settings at the company level — so your defaults, consent tracking, and opt-in messages are all set up to match how your business collects consent.
For a full introduction to compliance, see Communication Compliance Overview 👈
Where to find these settings
Go to Settings > Communication > Compliance.
📝 Note: This section was previously called Preferences. All settings have moved to the new Compliance tab.
Default notification settings for new clients
This section controls which notification channels are pre-selected when a new client or lead profile is created. It also determines the default options shown to pet parents during the online booking consent step.
You can set defaults separately for:
Service-related notifications — SMS, email, and auto-call
Marketing campaigns — SMS and email
Branded app notifications (Beta) — Contact your account manager for access.
📝 Note: These defaults apply to new clients and leads going forward. They do not retroactively change the settings of existing client profiles.
💡 Tip: The options pre-selected in the online booking consent pop-up reflect these company-level defaults. For example, if SMS is enabled for service-related notifications here, it will be pre-selected when pet parents see the consent pop-up.
SMS opt-out keyword settings
This section controls whether opt-out keywords appear in your outgoing SMS
notifications. MoeGo uses two keywords:
• STOP - opts the client out of all service-related SMS notifications
• STOPM - opts the client out of marketing SMS campaigns only
You can toggle opt-out prompts on or off separately for:
Service-related notifications — controls whether "Reply STOP to opt out"appears in service-related SMS
Marketing campaigns — controls whether "Reply STOPM to opt out" appears in marketing SMS
⚠️ Important: U.S. regulations require that the first service-related SMS sent to a client includes an opt-out option. Turning off the service-related opt-out prompt for all messages is allowed, but the first SMS to each new client must still include it.
Keeping the toggle ON ensures your business stays protected.
💡 Note: The opt-out keywords themselves (STOP and STOPM) cannot be
customized at this time. The surrounding sentence — such as additional context before or after the keyword — can be added to your message templates.
🔍 Note: Adding opt-out language increases your SMS character count by
approximately 20 characters, which may affect how many SMS credits a message uses.
Marketing SMS consent status alert
This toggle controls whether MoeGo actively tracks and surfaces client authorization status for marketing SMS.
Enabled: MoeGo tracks authorization status across all client profiles.
Clients who have marketing SMS turned on but haven't provided consent will be flagged with a reminder banner, so your staff can follow up.
Consent can be collected by sending an opt-in invitation or uploading a written consent document.
It is enabled by default.
Disabled: MoeGo stops tracking authorization status.
Reminder banners are removed from client profiles.
The system will assume you are managing marketing consent independently through your own compliant process.
Only disable this if your business genuinely collects and manages marketing SMS consent through its own verified process — for example, through signed service agreements.
⚠️ Important: When you disable this toggle, MoeGo will ask you to review and sign an in-product compliance agreement confirming that you are independently handling consent.
The changes will only be saved after the agreement is signed.
Once signed, check the agreement via "View compliance agreement" button.
📝 Note: When the transition period ends, businesses that keep this toggle on will be considered as having authorization in place, and MoeGo will not bulk-disable their marketing SMS. Businesses that have turned this toggle off will be excluded from the bulk enforcement process — MoeGo assumes they are managing consent independently.
Marketing SMS opt-in
This section lets you customize the content that clients see when they receive an opt-in invitation or encounter the online booking consent pop-up. Both touchpoints collect marketing SMS consent.
For details on how these touchpoints work in practice, see How to get client authorization 👈 and Compliance in online booking and intake forms 👈
One-time invite link
When you send a client a one-time opt-in invitation from their profile, they receive an SMS with a link. The pop-up they see at that link can be customized here.
Customizable fields:
Title — the heading shown to the client (e.g., "Get marketing messages")
Description — a short explanation of what they're opting into (max 100 characters)
Option — the label on the opt-in button (e.g., "Yes, text me marketing messages")
Strongly recommended badge — toggle on to display a badge that encourages clients to opt in
📝 Note: The SMS message that delivers the opt-in link uses a fixed system template. Only the pop-up content (title, description, option) is customizable here.
Online booking pop-up
When pet parents sign up or log in through your online booking portal, MoeGo can show a marketing SMS consent pop-up. This section controls whether it appears and what it says.
Enabled: Pet parents will see the marketing SMS opt-in pop-up when they sign up or log in through online booking.
Disabled: The pop-up will not appear. Pet parents can still update their preferences through the Client Portal at any time.
The pop-up content uses the same customizable fields: Title, Description, Option, and Strongly recommended badge.
📝 Note: The online booking pop-up collects marketing SMS consent only. It no longer includes service-related notification preferences.